Market Outlook

Organic tissue paper is majorly used for facial applications by skin-sensitive consumers. Globally, organic tissue paper made with recycled pulp and bamboo pulp is in huge demand which is driving the introduction of new products under this category. Most of the organic tissue paper is sold one or two-layered. Changing lifestyle and increasing awareness among consumers about the use of products that are naturally biodegradable is boosting the sales of organic tissue paper since the last few years.

With the global average consumption per person per year reaching 55kg, the global tissue paper market is expected to grow at a CAGR of 6.45% during 2021 - 2026. According to the RISI, it is anticipated that tissue production might globally exceed 44 million tons in 2021, increasing more than 14 million tons over 2010. Advancements in tissue manufacturing technology and the efficient use of raw materials will improve the design of tissue products and the way they are dispensed.

Market Forecast:

Globally the organic tissue paper market Size is estimated to escalate at a higher growth rate which is supported by increasing demand for naturally biodegradable personal care products. The rising application of organic tissue paper for facial applications is supporting the market growth. Availability of different product types and improved distribution channel is playing a key role in organic tissue paper market growth. 

All these factors contribute to the calculated CAGR of 4.2% of the organic tissue paper market during 2017-2023.

Since the outbreak of the novel coronavirus, market frontrunners have been more focused on obviating many of the challenges brought on by the pandemic, which include intensified competition along with a disrupted supply chain.

A case in point, in August 2020, Nature Fluent, a sustainable consumer goods firm, has launched Cottontail, a premium, organic toilet tissue paper that is made completely from bamboo pulp. Every toilet paper roll has been packed in sealed and recycled-carton tape.

Industry Competitors List Following way

Some of the most significant competitors active in the organic tissue paper industry include BHK Krakow (Poland), Zhangzhou Liana Paper Co. Ltd. (China), Shanghai Xuanjie Trade Co. Ltd (China), Tropicana Food and Beverages Gmbh (Germany), Greenline Paper Company (U.S.), Weroca Kartonagen Gmbh (Germany), Regent Kimya (Turkey), to mention a few.

Segmental Insight Analysis

Raw material, layer, end-user, and distribution channel are the key segments analysed in the MRFR report.

Organic tissue paper market Size, given the raw material segment, covers recycled pulp, bamboo pulp, mixed wood pulp, straw pulp, and others. Organic tissue paper that is made of straw pulp and wood pulp combined is leading the global market, owing to their easy availability.

Organic tissue paper market Size, layer-wise, can be considered for one layer, two layers, and three layers. Two-layered organic tissue paper can observe a better growth rate compared to its counterpart in the years to follow.

The main end-users in the organic tissue paper market Size include toilet tissue as well as facial tissue. Organic tissue papers are increasingly being used for facial use, and therefore the segment can record the fastest growth rate over the review period.

The main distribution channels outlined in the study are store-based as well as non-store-based. A store-based distribution channel holds the biggest share in the market. 

Regional Outlook

The organic tissue paper industry has been geographically considered for Europe, Asia Pacific/APAC, North America, along the Row/rest of the world.

MRFR believes that North America could potentially take the lead in the global market, followed by the APAC market. Canada and the United States/US are the most lucrative markets in the region, thanks to the heightened preference for organic personal care items. Toilet paper witnesses the highest household penetration rate in North America, with a high number of consumers willing to buy high-end organic tissue papers but not compromise on quality.

The vast presence of raw materials along with a massive consumer base has made APAC one of the strongest markets for organic tissue paper. The growth is said to be most apparent in the fast-emerging countries of India and China. Spas and hotels are some of the top end-users in the organic tissue paper market Size in the region. Given the expanding hospitality and tourism industry, the organic tissue paper market in APAC has garnered significant traction in recent years. Additional growth inducers include the increasing technological innovations in terms of the manufacturing of organic tissue paper.

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